What is a marketing funnel?

A marketing funnel is a description of the customer journey from awareness to conversion, and this definition highlights the multi-step process that potential customers go through as they interact with a brand or product. The funnel illustrates how prospects move through various stages, starting from becoming aware of a product or service, considering it, and ultimately making a purchase.

This concept emphasizes the importance of guiding customers through each stage of their journey, using targeted marketing strategies to nurture their interest and address any concerns they might have. By understanding the marketing funnel, businesses can optimize their strategies to effectively convert leads into loyal customers.