What is the term for the buying and selling of goods and services over the internet?

E-commerce is the correct term for the buying and selling of goods and services over the internet. This term encompasses a wide range of online business activities, including retail sales, electronic transactions, and digital service exchanges. E-commerce can take many forms, such as B2C (business to consumer) transactions, C2C (consumer to consumer) platforms like auctions, and B2B (business to business) transactions.

While options like "Online Trade," "Digital Sales," and "Web Commerce" may sound similar or related to the concept, they lack the established and widely recognized definition that "E-commerce" holds. E-commerce is a comprehensive term that captures the full scope of online commercial activities and is widely used in the business and marketing contexts to denote this specific type of transaction. Understanding this term is essential for anyone studying marketing in the digital age, as it reflects the significant shift in how consumers and businesses engage in commerce today.