When considering advertising effectiveness, what is a potential risk associated with product placement?

Product placement can lead to unpredictable results primarily because the effectiveness of this strategy is often difficult to measure accurately. Unlike traditional advertising methods where metrics like reach and engagement can be readily assessed, the impact of product placement relies heavily on context and viewer perception. The placement of a product in a film, television show, or video game is subject to various external factors, such as audience demographics, the popularity of the content, and prevailing cultural trends. This unpredictability makes it challenging to gauge how well the product will perform in terms of brand recognition, consumer interest, or actual sales.

The other options, while relevant business considerations, do not encapsulate the core challenge of product placement. High costs relate to the financial investment needed, high clutter refers to the saturation of ads in a space, and limited visibility focuses on how effectively the product can be seen by the audience. However, these do not directly address the inherent unpredictability associated with consumer response to integrated advertising strategies like product placement.