Which of the following is NOT a function involved in marketing goods and services?

The function that is not typically involved in marketing goods and services is management accounting. Management accounting primarily focuses on internal financial processes, budgeting, and performance evaluation to aid in the decision-making of an organization. While it plays a crucial role in the overall management and financial health of a company, it does not directly engage in the marketing processes that involve promoting, selling, distributing, or strategizing around goods and services.

In contrast, distribution, promotion, and selling are all integral components of marketing. Distribution involves getting the product from the manufacturer to the consumer, promotion encompasses the strategies used to advertise and raise awareness about the product, and selling refers to the direct interactions with customers to finalize sales. These functions are essential for successful marketing and ensuring that products reach their target audience effectively.